What We Do
We are Amazon sellers ourselves and has designed a very effective ad management algorithm in managing sponsored product ads. We basically have a process that controls the campaign budget, activates/deactivates keywords, adjust bids, and transfer keywords across campaigns that allow effective control of advertising ACOS. We are looking into using the advertising API to automate this process and provide this solution to other Amazon seller; effectively allowing sellers with minimal knowledge about advertising to effectively control their PPC campaigns.
We are looking to mainly target new Amazon sellers who are hesitant to start advertising because of its complexity or just because they don't have the bandwidth to study and focus on it.